How EdTech Impact Award improved Giglets’ marketing opportunities

Giglets is an online literacy resource used by thousands of teachers and pupils, that allows teachers to share texts and activities that pupils love to work on whether they are in school or at home.

What problem were you trying to solve? 

We wanted a way for teachers to share their experiences of using Giglets and share the successes they had had using Giglets. We hoped this would be both a useful tool to generate further sales, gather feedback and build credibility as a supplier.

Why did choose EdTech Impact?

We love that EdTech Impact is dedicated purely to EdTech products. We think it’s very important to be listed on a market-specific platform. Being on EdTech Impact means that our product is visible to high quality leads.

Did you have any reservations about adopting greater transparency?

At Giglets we love constructive feedback! Our product is shaped by teachers, pupils and parents, from the books in the library to the accessibility features. Customer feedback and criticism are a vital part of developing Giglets. While, of course, we wouldn’t want negative reviews that are not constructive, we try to take the best from all reviews and continue building on what works and further developing features that will better equip teachers in the classroom.

How have your customers reacted to being asked for feedback on EdTech Impact?

Generally, we’ve found that our customers value being asked for their feedback. Whereas some teachers have been using our resource successfully and not saying much about it, we now have the opportunity to forge closer relationships as they share their successes with us. The feedback survey is very user friendly and so not overly time consuming for those completing the form.

What measurable benefits have you seen? 

Achieving the EdTech Impact Teacher’s Choice Award 2021 was a great milestone for us. We were delighted to have achieved such consistently good feedback and this has been a valuable marketing asset. It is very valuable to be able to signpost potential customers to a website where they can read impartial reviews of our product. We look forward to adding further reviews.

Want to be like Giglets? Book a 30 minute call with our team to discuss how to optimise your EdTech Impact profile for success.